WordPress is the most popular content management system on the web. It has a clean, easy-to-use interface and a huge community of users. As a result, the platform has become a booming market to create a WordPress business. Experts, developers, and designers make a living helping others get the most out of their WordPress sites.
As it keeps growing and evolving over the years, you can rest assured WordPress isn’t going away any time soon. So if you have the knowledge and the skills, there’s nothing stopping you from monetizing your WordPress expertise.
Not sure where to get started?
Check out these ten business ideas built around WordPress.
Start A WordPress Development Agency
Some people prefer to outsource their web design and development needs. Instead, they hire an agency or team of developers to handle all aspects of the project from start to finish — from building a website to creating custom code and plugins.
So who is going to do that? It can be you!
WP agencies and WordPress services are businesses that offer the same type of services as a traditional web design or development agency but with a focus on WordPress. It is one of the best ways to build a profitable business around WordPress.
These businesses are often set up by developers who have built a portfolio of successful websites using WordPress and have decided to turn their expertise into a business by offering it as a service.
WordPress agencies offer services like custom development, design, and hosting. They also provide maintenance upgrades where they will keep your WordPress site up to date with security patches and updates as needed.
Pro Tip – Marketing your WordPress agency plays a major role on your success, so make sure you invest as much effort into promoting your WordPress agency as you do building it.
Sell WordPress Courses
You can build a profitable business around WordPress by offering complete online WordPress training courses.
As a WordPress expert, you can sell courses and webinars that teach people how to use WordPress as a platform for their businesses. You can also create a private course for clients who want to learn more about the intricacies of running their websites.
It is a real opportunity if you have good web development, coding, design, marketing, and SEO knowledge. In addition, you can use these skills to help others who have already started using WordPress and need some help getting going.
By offering an online course, you can charge a monthly or one-time fee for access to the course and allow your students to take as long as they like to complete it.
Since we know the performance of the e-learning industry, the market is highly competitive. There are many different types of WordPress training available on the internet;
- Introductory Courses (free)
- Certification Courses
- Membership Courses
- And Webinars.
Consequently, you can go for any of these four. But what is more beneficial?
Initially, it is excellent to start with free introductory courses and make an impression on the audience – the first one! Meanwhile, you can also create premium content and put it on sale. Then, level up your profile with membership courses and webinars as you gain popularity. Indeed, a long journey but a fruitful one.
Keep in mind, creating content for the courses is not the key – success lies in how you promote your WordPress training sessions. Therefore, you must utilize digital marketing strategies such as SEO and content marketing for online courses.
You can also create a community of people who want to learn more about WordPress and help each other. This would be an excellent way for you to build a following, get clients, and earn some extra income.
Finally, it is vital that you first understand the steps involved in creating and developing an online course.
Become A Freelance WordPress Developer
Building a freelance business around WordPress might be the perfect solution for you if you are already an experienced developer or have some experience with WordPress. As a freelance WordPress developer, you can take on various projects and work with clients worldwide. In addition, you can set your hours and work on projects you are interested in. This is one of the most successful ways to make passive income online.
You can use sites like Upwork (with more than 200,000 freelance developers worldwide) or Fiverr to find clients looking for website developers. Depending on your experience with WordPress and the skills needed to work with clients, you can charge more than $20 per hour. However, if you want to look more professional and get better clients, we highly suggest setting up your own website to promote your freelance WordPress services.
Freelancing is highly flexible because you do not have any fixed hours or days off during the week. Therefore, you can set your schedule and choose what days of the week you want to work on projects or relax after long hours.
The main requirements for becoming a freelance WordPress developer are:
- You need to be able to write code in PHP, HTML, CSS, and JavaScript (and understand some of the basic principles of programming).
- You should have experience working with social media platforms like Facebook or Twitter, as well as experience creating websites.
- You should also be familiar with SEO and other digital marketing strategies if you want to be successful at freelancing as a WordPress developer.
Sell WordPress Plugins
WordPress plugins are an integral part of the WordPress platform. Most people use them to add functionality to their websites, but many also make money by building them. If you are passionate about WordPress, you can make a good living selling WordPress plugins.
Related read: Discover how to make money selling WordPress plugins.
The plugin ecosystem is a thriving marketplace for developers to earn from their work. One of the best ways to do this is by building custom plugins and selling them on your own online store. Alternatively, you can host your plugins on an online marketplace, like CodeCanyon or Codester. These sites will allow you to list your free and premium WordPress plugins and sell them directly to customers. However, this has clear drawbacks such as reduced earnings and stiff competition.
The first step is to find a niche that appeals to potential customers. Next, find out what functionality people need from their WordPress website and see if you have the capacity to code a solution.
Once you have created the plugin, ensure it is compatible with all major versions of WordPress and its child themes. You should also make sure you are adhering to all plugin development best practices in the process. Finally, after passing all quality assurance, you can list your plugin for sale and most importantly, start marketing your product.
Producing quality content for your audience is essential to giving your plugins visibility and finding success.
Here are some quick tips on how to promote and market WordPress plugins:
- Build attractive, SEO-optimized landing pages.
- Create promotional videos and tutorials illustrating how the product works.
- Create high-quality content and guest posts to help you organically reach as many potential users as possible.
- Promote your product via social media and email campaigns.
Build A WordPress Blog or Magazine Website And Monetize With Ads
WordPress is an excellent tool for bloggers and magazine publishers.
But if you want to get serious about building a business around your WordPress and writing skills – blog or magazine – there are some things you need to know before you start:
You need to understand how advertising works in this space. For example, you must know how Google works before building your advertising campaigns. You also need to know enough about SEO — search engine optimization.
Secondly, there are several ways to monetize your content:
- Pay Per Click (PPC)
- AdSense For Search Ads
- Affiliate Marketing
PPC is a great way to generate revenue from your blog that allows you to bid on keywords that people type into Google. The highest bidder gets the ad space on the search results page, which means you can earn money every time someone clicks on one of your ads!
Besides, Google’s AdSense for Search Ads are a great way to monetize your WordPress blogs and magazine by displaying relevant ads on your pages. First, you need to create an AdSense account, and after filling in the required information, you will get a code from Google. Follow the instructions, copy the code, and paste it into the <div> element in your site’s <body> section.
Affiliate marketing is another fascinating way to monetize your site. All you have to do is place links on your website or blog to the products and services of companies you recommend. Then, for each sale made through your links, you receive a commission from the company whose product or service was purchased.
Offer WordPress Consultancy
WordPress Consulting is one of the most popular ways to create a business around WordPress. It allows you to offer advice and support to other people looking for help with their sites and blogs without having to do any work yourself.
Either way, consulting is an excellent way for entrepreneurs to start their businesses in the fast-growing world of WordPress development. WordPress consulting is becoming increasingly popular, especially among small companies and startups who want to jump from online business ideas to online business reality. In addition, it is one of the most flexible and scalable businesses available. You can work from home and set your hours or work as an employee for a larger company that needs your services.
The great thing about consulting is that you do not have to be a pro at coding or technical skills and do the hard work. You just need to know how it works on an organizational level and be able to explain what needs doing, then give them advice on what they can do themselves or refer them to someone else who knows more than you do.
You can be an expert in a particular niche (such as theme development), or you could offer various services, from creating websites to customizing themes and plugins.
If you are interested in providing consultancy services for other developers, there are many ways you can go about doing so:
- Create tutorials on how to use specific plugins or themes
- Offer support for plugins or themes
- Offer workshops where developers learn how to use particular tools.
It begins with a WordPress website and a solid understanding of Its fundamentals. Once you have those down, it is time to start building your business around WordPress.
Start Creating and Selling WordPress Themes
A WordPress template business is a great way to earn some extra cash. If you have a knack for designing and coding websites, you can create your themes/templates and sell them on the web. This can be a great way to supplement your income while also helping you build your portfolio of work.
A WordPress theme is the visual layout of your website. It is what people see when they land on your site. A good WordPress theme will help you stand out in an overcrowded market, and it can also help increase the value of your business.
Create An Exclusive Online WordPress Community
If you have a passion for WordPress and web development, you should consider starting your own online community. Then, you can share your knowledge with other community members and charge people for access to the community to earn extra income.
The idea is simple –start with a free website and then turn it into a paid membership site to make money from your knowledge of WordPress. Then, provide exclusive content to your members for their monthly subscriptions. In addition, you might want to offer a free option where newbies can learn how to use WordPress or how to create their first site with it.
You can sell paid memberships where members get access to exclusive content or live sessions with other professionals in the industry. These live sessions and tutorials are for those who want hands-on help using this tool effectively. This will help them save time and money since they will not need to hire someone else to do it for them.
Here are some other ideas for what you can include:
- An online forum where users can post questions and engage in discussions with one another.
- Gated content that explains how to use WordPress in-depth, such as tutorials and videos.
- Live Q&A sessions with experts on different niche topics.
- One-on-one webinars where you can ask them questions about how they built their business or learned the skills they use today.
If you run a WordPress website, you can use membership plugins such as Paid Memberships Pro or Restrict Content Pro to create a members-only community.
Once you have built up some traffic and engagement, you can sell products or services directly from your site or even build an affiliate program with other websites that offer relevant products and services.
Sell Support and Maintenance Services for WordPress Sites
Many people have WordPress websites and want to make them look great. That is where you come in. In addition, you can sell support and maintenance services for WordPress sites.
You can do this by offering a service that helps people get their websites up to speed and running smoothly. You could offer this as a one-time thing, or you could offer it as an ongoing service.
In addition, offer them basic premium support for free. Still, if clients want more help, you can charge them for additional training sessions or assistance unavailable through the standard package.
Selling WordPress services means you will be working directly with clients. . To succeed in this business, you will need to build a network of clients who trust you and know they can rely on your expertise when they have a question or problem with their site.
One way to build your client base is by offering free consultations over email or through phone calls — a good way for potential clients to get an idea of what type of service they might need from you before they commit and pay for it in full. Another option is charging for each level of support offered: basic help with setting up WordPress, advanced troubleshooting, custom-made templates, etc.
The idea is that your customers will be happy with your services, so they will keep coming back for more. And if they keep coming back, eventually, you will have enough repeat business to get started on a recurring revenue model — like recurring payments for monthly maintenance plans or something like that.
Selling WordPress support and maintenance services is easy. You need to know how to do it, and you need a website where you can do your marketing. If you are good at solving people’s problems, you might want to devote most of your time to this work.
Write eBooks about WordPress
You can write eBooks about WordPress, build your website, and get paid for it.
Ebooks are a great way to make money on the side while still having a full-time job. You do not have to be an expert to write a good eBook about WordPress. This is an excellent way for beginners to share their knowledge and create an income stream from their writing skills.
You can start by writing an eBook about installing and setting up your blog and then move on to more advanced topics like how to create a plugin or how to design a theme. They can be tutorials, beginners guides, or how-to’s — whatever you want them to be — and they should be available for download for free on your website or blog.
As of this writing, there are more than 1 million free eBooks on the Web. And that is just the tip of the iceberg. There are dozens of other websites dedicated to selling eBooks, meaning they have an enormous market.
You can write eBooks in various formats like PDF, EPUB, MOBI, and others. WordPress itself can also be used as a platform for these books.
To do this, you will need to know how to create an eBook. It is not difficult at all, and plenty of tutorials are available to help you get started. However, there are a few things to keep in mind:
- The content should be knowledgeable and impactful to the readers.
- The book cover should be intriguing enough to capture the eyes.
- You must also use a tempting book title.
- Finally, maintain the style and publishing guide to sound professional.
- Publish, promote, and share the book on social media platforms. Utilize story and live session features on Facebook and Instagram.
Wrapping Up!
Building a business around WordPress is not easy, but it is doable. You can create a thriving business if you research, learn what you need to know, and most important market your WordPress business correctly. This list covers many WordPress businesses, from consulting to digital products and services. It is possible to succeed in any of them as long as you are offering quality and getting the right exposure.
Hopefully, at least one idea inspires you to pursue a passion project of your own around WordPress. Now get out there and start building it!