Today, over 6 billion people use smartphones throughout the world. On average, one adult spends more than four hours scrolling on a cell phone device each day. The truth is that mobile devices took over the dominance of desktops a decade ago.
Today, mobile holds the leading market share, and brands want to capitalize on the new trends and opportunities. Smartphones are more portable, comfortable, and convenient than conventional computers.
The mobile revolution paved the way for a new era in the digital and tech world. And swift adoption of mobile marketing continues to create new trends and opportunities. Most digital marketers believe that the future lies in mobile marketing. It shouldn’t come as a surprise that most companies now want to optimize their content marketing strategy for the small screen.
Keeping that in mind, let’s take a look at the fundamentals, elements, trends, and tactics to optimize content marketing strategy for mobile:
What Constitutes Mobile Content Marketing?
Mobile content marketing refers to a multichannel strategy with textual, visual, and technical components. You can use these elements to roll out result-oriented marketing campaigns and engage smartphone users.
A highly optimized content marketing strategy for mobile is bound to boost sales and influence more clicks. But it is vital to understand that most people on the internet use mobile devices as portals to look for specific answers via social media, video content, articles, etc.
Whitepapers, articles, blog posts, and infographics are ultimately part of your content marketing strategy, and optimizing the content for mobile increases organic traffic, conversions, and revenue potential. It takes a holistic approach to perfect a mobile-optimized content marketing strategy and stand out from the competition.
Importance of Content Marketing Strategy for Mobile
It makes all the more reason for companies to value the design and quality of their content. Research shows that over 50% of end-users leave a site if it fails to load within 6 seconds. Content curators and marketers now understand that “mobile-friendliness” is no longer a buzzword.
Instead, it has become a necessity and a new norm to maintain your online presence. If you want to garner the attention of millennials and Gen Z, you have to optimize your content marketing strategy for mobile. On the surface, there are a lot of elements at play when you optimize content for mobile.
But once you move past certain technicalities and set a clear path, it becomes easier to optimize content marketing efforts. From small businesses to large corporations, mobile-optimized content marketing strategy has managed to level the playing field.
And businesses that adopt the most effective and modern ways to optimize content gain the most visibility online. Part of the process of optimizing content marketing strategy for mobile is to make the buying journey of users straightforward and easier.
Mobile-optimized content marketing strategy heightens the mobile experience of end-users. It also improves mobile SEO, customer satisfaction, performance standards, and engagement. Additionally, a mobile-optimized content marketing strategy allows you to increase user-friendliness, accessibility, conversions, and click-through-rate.
Key Elements of Your Mobile Content Marketing Strategy
With the advent of AI, it was only a matter of time before voice search became more accurate. In the past few years, voice search has become one of the main elements that can optimize content. Many users now like to play around with voice-activated search, which allows businesses to anticipate their questions.
App or application is a small software that functions and processes specific actions. Whether it’s news, social networking, or game, apps are a hallmark component of the mobile experience. Apart from pre-installed and dedicated mobile apps, smartphone users can now download and install new applications from a multitude of choices.
If you’re aware of the term e-Commerce, chances are you’ve probably heard about m-Commerce. Mobile Commerce refers to the process of buying a product or service via a mobile device. In a short time, m-Commerce has changed the online buying experience for good. While there are some security concerns, mobile commerce is evolving at a faster pace.
Mobile advertising falls under the umbrella of mobile apps, which creates opportunities for digital advertisers to display attractive ads. Mobile ads are optional, but they allow businesses to earn additional revenue. In comparison, users generally experience one mobile ad as opposed to multiple ads on the desktop site. You can see mobile ads in the form of mobile displays, banners, idle screen ads, contextual mobile ads, and mobile PPC.
Location Mobile Marketing
Targeted and geo-mobile marketing involves the use of GPS that helps businesses grow their audience reach. It is the oldest component of mobile marketing that continues to evolve. Most social networks have location finders, and mobile devices have integrated location-enabled options. Consequently, it allows sellers to target mobile ads more specifically.
QR or Quick Response Codes have become incredibly important in the modern-day mobile space. And why wouldn’t they be? People can now scan a QR code on a piece of paper, a billboard, or a product in the blink of an eye. In fact, users now use paid QR apps that can automatically read QR codes.
Adapt and Embrace a Mobile-Optimized Approach First
In the digital marketing space, there is a significant paradigm shift. And that means businesses should no longer utilize traditional and redundant marketing practices to reach out to their audience. In terms of scalability and creativity, businesses should embrace a mobile-optimized content marketing mindset.
While the evolution of smartphones made optimizing content marketing efforts more complex, businesses should see trends as opportunities to gain a competitive edge in the market. Oftentimes, the simple solution is the best solution. Businesses have to adopt a forward-thinking approach and optimize digestible content to succeed in the mobile landscape.
The traditional content marketing approach may have worked a decade ago, but now the viability and longevity of a content strategy depend on whether or not it is mobile optimized. As more people switch to high-tech smartphone devices, they crave for more satisfying online experience.
However, optimizing your content marketing strategy does not mean oversimplifying the content structure. Instead, you have to broaden your approach and see the content marketing efforts from the perspective of mobile users. If your business has a blog, make sure it has interactive content, beautiful design, attractive visuals, and perfect content structure.
When it comes to mobile-optimized content, adopt a minimalist approach to get the message to a bigger audience. Part of the process of embracing mobile-optimized content is to contextualize your mobile experiences. Focus on understanding the consumption habits and changing preferences of users. Once you can define accurate mobile user personas, you will be able to roll out effective content-optimized marketing campaigns.
Best Ways to Optimize Your Content Marketing Strategy for Mobile
Use Whitespaces for High Readability
Using whitespaces is a minimalist practice that makes content more readable. For instance, iPhone 13 is available as 13 Pro, Standard 13, and 13 Pro Max, and the last thing you want to do is clutter the layout with too much content. Not to mention, it distracts users and increases bounce rate. But when you add whitespaces across the content, it effectively becomes mobile-friendly.
Use Impactful and Strong Content
If you want to attain and retain users’ attention, make sure the content is strong and influential. On average, mobile device users spend less than 3 minutes reading content. It means the start of your content has to be impactful and connect with the people.
Use Relevant Images and Videos
The images and videos you use work as conversion paths. But businesses are often unclear about what images or videos they should use for a specific content marketing campaign. Use high-quality images and brief videos to capture the attention of the audience. Since online users have a short attention span, break down the information into short visual queues. Your goal should be to make content digestible to users and leverage new opportunities.
Use Short and Value-driven Titles
One of the most effective ways to optimize your content marketing efforts for mobile is to use short titles without losing the value of the content. Remember, titles and headlines determine how content will appear in the mobile search results. Short titles and headlines are mobile-friendly and help businesses maximize their traffic and rank higher on search engine results pages.
Place Relevant and Informative CTAs
Using helpful and relevant CTAs is not a new phenomenon. But since mobile phones are small, businesses have to be more creative with brief CTAs. When adding CTAs, make sure the focus point is “your” target audience, “your” goals, and “your” business offerings. In hindsight, how you frame your content determines the relevance and placement of CTAs to users.
Check Mobile-Optimized Content before Publishing
Your first step should always be to understand the habits and preferences of your target audience. And your last should be to review the mobile-optimized content before publishing. So, preview mobile-optimized content to check readability score, mobile-friendly content, compatibility, etc. Make sure there are no content inconsistencies or information overload.
Mobile Content Marketing Strategy: Leverage New Opportunities and Trends
The technology, tools, and events around mobile marketing continue to be transformative. If you want to build a mobile-optimized content marketing strategy, take into account the newest trends to leverage the best market opportunities.
Here are the top trends in mobile-driven content marketing:
The current ad spending on mobile-based podcasts is at an all-time high. You can expect podcasts to get a bigger mobile share and invite more ad spending. Advertisers are now at the forefront of capitalizing on the best digital media and normalizing mobile podcasts.
Mobile eCommerce is a thing, and you have to make it one of your top priorities. Since the pandemic crisis, a report highlights that people have spent over $1 trillion on mobile shopping. In fact, a significant portion of the American population is gradually leaning towards mobile eCommerce for a more convenient shopping experience. App marketers are now creating seamless and convenient cross-device user experiences. It is an effective way to incentivize mobile shoppers and thrive in a competitive eCommerce space.
AR Mobile Shopping Experience
Although the augmented reality shopping experience is in its infancy, you should keep an eye on this trend as it evolves. AR shopping offers an enhanced visual experience to browse products with added safety and convenience. You can expect AR mobile shopping experiences to shape up in the coming, and visual content is bound to be at the center.
With native advertising, advertisers can display content and roll out marketing campaigns without compromising the user experience. One of the highlights of native advertising is that it seamlessly integrates ads into mobile apps. Native advertising has become more popular because it is more practical than popup ads.
How We Can Help
InflowLabs serves a variety of enterprise clients to build optimized sites and step up their SEO game. InflowLabs employs talented web designers, content writers, and web developers who can take up different types of projects and know how to meet clients’ unique needs. With InflowLabs, you can optimize your content marketing strategy for mobile.
We can help you develop an ideal content marketing strategy that can transform your business’ online presence. InflowLabs also offers content distribution and conversion rate optimization services. The professional content marketers at InflowLabs believe in more than making a few adjustments. We believe in a detailed content marketing approach that can streamline the user journey.
Through effective content optimization efforts, InflowLabs has helped many businesses build solid connections with their customers. Whether you want to expand your target reach or build a robust online presence, seek out the experts at InflowLabs to leverage the best techniques and optimize your content marketing strategy for mobile.
Mobile optimization for a content marketing strategy is fundamental to survive and thrive in a competitive business landscape. As mobile marketing evolves, businesses and brands should be ready to adapt new optimization techniques.
Failure to optimize mobile content marketing strategy can negatively impact the sales, revenue, and growth potential of your business. In retrospect, it takes a proactive and progressive approach to optimize your content marketing strategy and ensure a seamless user experience for diverse users.