As the majority of modern day audiences switch from television to social media as their primary source of entertainment, there has been a massive rise in self-made social media celebrities or influencers. Naturally, these Pakistani Influencers are also grabbing the attention of brands and advertisers, giving mileage to the concept of Influencer Marketing. Influencer Marketing has taken the world by storm and Influencer Marketing in Pakistan is also becoming the next big thing that brands must watch out for. Here is a list of some Pakistani Influencers who are making the most of Influencer Marketing.
1. Humna Raza and Muzamil Hasan
Couplefluencers Humna Raza and Muzamil Hasan are super adept at coming up with engaging digital content over a diverse range of subjects. They regularly endorse products and collaborate with different brands with product reviews and challenges. They recently did a blindfold taste challenge for Fanta and Oye Hoye where they had to guess the flavour of the Oye Hoye chips. It was done with the hashtag #FantaToMyOyeHoye. They have also endorsed Chocolatto brand of biscuits and Humna has endorsed Sunsilk Shampoo.
2. Danish Ali
Famous Pakistani stand-up comedian, Danish Ali who has more than than 1 million followers on Facebook has made viral funny videos for brands such as Unilever, Cornetto, Lays, Pepsi, Kurkure, Nokia, Tibet Soaps, StarCom, Nandos, EatOye and more. He usually mentions the brand either in a very indirect and subtle manner or in a completely obvious manner making it funny for the audience.
3. Junaid Akram
Funnyman Junaid Akram discusses issues that the general public can relate to in his “casual drawing room” style of commentary. His videos have a high virality level and he has amassed a following of 474,345 on Facebook. Junaid has done influencer marketing for brands such as Pizza Hut, daraz.pk and candyland, “khalying” many local celebrities.
4. Bekaar Films
Bekaar films, consists of a group of 4 people. They create humourous viral videos based on their every day observations and have gathered more than 1 million followers on Facebook. These Pakistani Influencers have collaborated with brands such as Quadra Burger, Daraz.pk and Chocolicious.
5. Bros Meet The World
Two brothers from Pakistan go on epic journeys across the globe to explore local foods and sights. They have gathered a 72 k fan following on facebook and are regularly seen doing paid reviews and promotions. They recently reviewed Karachi and Lahore based chains, including Burridos, Keenu Wallet and Grotto Café.
These Pakistani Influencers have created self-employment by intertwining their passion with their work and are providing a massive reach to the brands they promote, that too in a personalised manner. The question is, would you try Influencer Marketing as a Brand, as an Influencer, or as both?