Every single day we come across a number of businesses that have flourished from scratch from a mere Facebook page and it makes us think that starting a new business through social media would be a piece of cake. Well, the bad news is that it is not as easy as it seems but it is can be made easy peasy if you apply the following tips:
- Adding a Custom Avatar
There is no limit to how you define your business and the image you want to create for your audience. You need to choose a profile picture and cover photo that reflects the personality of your business and is easily identifiable, think of the yellow and red sign of McDonalds, which is so identifiable. You could use the company logo as profile picture and a different cover photo. The cover photo is like a signboard on the highway so you have got to use it wisely. It should be both “Captivating” and “High-Quality”. Your Facebook page profile displays at 128×128 pixels (on smart-phones) and 170×170 pixels (on computers), while your page’s cover photo displays 640 pixels wide, 360 pixels (on smart-phones) and 820 pixels wide, 312 pixels tall (on computers). Choose your cover photos wisely!
- Add Brief Bio or Description
Just imagine standing outside your shop and screaming your business purpose on the top of your lungs. Thanks to social media, you are spared from that humiliation. The world of Facebook allows you to introduce yourself, your business purpose and aspirations through bios and description on the home page. You should keep the bio concise, crisp, simple and memorable. Avoid both a high level of exaggeration or being too humble. Take it as the tinder profile of your business and make sure you write what attracts you the right match.
- Adding CTA (Call-to-Action) like Call Now, Sign Up.
The CTA is the “Call-to-Action” button includes a number of options for Facebook pages such as “Sign-Up” and “Call-Now” etc. and what is even better is the option to attach this button with a URL. Why should you use it? You will get to direct your traffic from your Facebook page to other mediums such as your website. Or even better, adding a CTA button such as “Shop-Now” allows for more convenient shopping for the customers and that is exactly what customers are looking for the busy world of today.
- Share relevant posts Every day
If only the importance of “Consistency” could be emphasized enough, this is one of THE most important things to do when you start a Facebook page. In a time when people often start forgetting their friends and family, how can you expect someone to remember your page in the highly saturated world of Social Media? Make sure to share posts every single day; but that does not mean sharing irrelevant material. Also, learn to find the right balance between quantity and quality of material. Create a posting strategy before you begin that you could refer to whenever you feel off-track.
- Connect with your Audience
The customers and audience today are A LOT different from how they used to be a decade ago. They demand a brand that could satisfy their intellect as well as their product needs. Maslow wasn’t wrong when he put love, belonging and social needs at the middle of his hierarchy of needs. As a Social Media entity, it is imperative to engage in discussions with your audience so that they feel like a part of your brand, otherwise you risk being perceived as arrogant or indifferent.
- Add Facebook pixels to your website
Facebook pixels is an amazing plugin which lets you manage a lot of things at one place. Such as:
- You can measure conversion tracking for Facebook advertisements
- You can optimize future ads based on data received.
- You can then re-market your brand.
- You can create a custom audience from your daily website visitors. One great example is of “Dynamic Events”, this automatically shows particular products/services to different website visitors based on their search pattern for a particular product on the website.
- You can learn about the traffic on your website.
- Respond Timely
How would you feel if someone didn’t text you back for days, especially when you made an urgent inquiry? This is why it is important for you to respond to your inbox messages and comments in time. Try to be responsive towards the queries and comments. It’s the best way to engage with your audience.
Note: If you are active on your Facebook page and respond to 90% of the messages within 10-15 mins then you will eventually earn a “Very Responsive Badge” to your profile which is a huge plus as it shows responsibility and professionalism.
- Pin Important Post
Here you can pin posts that you think are the most important to your page/business. You can manually pin a post (text based status or Visual-Picture based post) at the top of your page by clicking on the post’s options. These pinned posts can include important announcements, giveaways, discount details or anything else that you believe should stay on top of your page. It’s a great way to keep your audience updated regarding important details.
Note: You can only pin one post at a time.
- Crowdsource Feedback
One of the best ways to engage and connect with your audience is to ask for their suggestions and feedback. Post a question or start a poll about something and ask for their feedback. People love to give suggestions when given an opportunity like this. You can successfully customize your business page through the suggestions or popular votes that you receive through your poll or question. As compared to other posts, these posts create a high level of engagement and followers feel a sense of control and belonging with you.
- Page Promotion for more Followers
Advertising has proven to be the most effective tool for the promotion of a brand or entity long before there were any television sets. They have existed in the form of print ads, radio ads and so on. How could social media survive without this audience generating source? Facebook ads allow you can customize your audience based on demographics such as gender, location, age bracket, hobbies and interests. Decide where to place your ad choose a budget and select the time span for which the ad will run. With Facebook ads you can increase your page reach up to thousands and millions of people.